Miss Mouth’s Messy Eater Stain Treater, the beloved stain remover, is launching across the U.S. at Target stores this month. Miss Mouth’s products will appear in two high-traffic sections of Target stores, the baby aisle and the laundry aisle, supported by prominent branded displays. The dual-aisle strategy and expanded merchandising is designed to help shoppers quickly spot stain solutions when they need them most.”

We built this brand through e-commerce, and we are excited that physical stores continue to accelerate its next phase of growth,” says Thrasio CEO David Johnson. “Our customers are deeply loyal to Miss Mouth’s, and the natural evolution is to meet them wherever they choose to shop, both online and in-store. Expanding into Target is not just about convenience, it’s also about discovery. It introduces the brand to new families while making it even more accessible for those who already know and trust us.”

Target shoppers will find a curated assortment of Miss Mouth’s products designed for both on-the-go stain emergencies and everyday laundry care, including: 4 oz. Spray, 12 oz. Spray, 3-Pack Stain Treater Pens, 10-Pack Stain Remover Wipes and Laundry Detergent Sheets.

The Target expansion reflects a brand that has earned its place at retail through genuine consumer enthusiasm. Miss Mouth’s has amassed close to 100,000 online reviews, gone viral across TikTok and Instagram, and built a loyal following among parenting influencers and family lifestyle creators who swear by it for everything from berry spills to grass stains. That strong social momentum behind a formula that works like magic makes the brand a natural fit for Target’s family-focused shoppers.

“Here’s the thing about stains, they don’t care how old you are,” says Sara Young, Thrasio’s Chief Commercial Officer. “One minute it’s spaghetti sauce on the baby’s bib, the next it’s grass stains on your teen’s game-day pants or red wine on your favorite sweater. With EPA Safer Choice certification, Miss Mouth’s may be gentle enough for baby clothes but it is powerful enough to handle any mess life throws your way.”